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BBDO - Davey
FRAME 1
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Camera dolly follows action as boys roll, wrestling
down hill. |
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FRAME 2
" GRUNT!
OOF!" |
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In a continuation of the first shot, frame #2 depicts
the tumbling boys bouncing off of the father's legs and coming to rest.
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FRAME 3
"Davey
. . . "
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Cut to shot of Dad, as boys' heads move in from bottom
of frame as they get up, adjusting to verticle posture and brushing
themselves off. This shot may be slightly tighter or framed slightly
higher up as we anticipate that, as framed, the scale of the boys would
place to much of them in frame at the head of the shot. |
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FRAME 4
" . . .is
there a problem?" |
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In a
continuation of the shot in frame #3, the boys move up and into shot from
bottom of frame.Goliath enters the scene during this shot, moving along the
fence catching up with Davey.
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FRAME 5
" Well
Dad . . . Tommy and I were skateboarding.
And we got thirsty, But there was only one Dew left." |
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This shot
may be slightly more "over the shoulder" of Dad as the drawing depicts the
boys as being shorter in comparison to the father than they will be if authentic
scale issues are adhered to...
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FRAME 6
" Tommy
said it was his. "
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Shot continues
as Tommy pulls the Dew can toward himself . . .
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FRAME 7
"I said
it was mine. "
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| Shot
continues as Davey pulls the Dew can back, all the while exchanging alternating
furtive glances. |
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FRAME 8
" And .
. . we began to fight, And . . ."
FRAME 9
DAD: "
Yes, Davey? "
DAVEY:
" It was wrong. We're sorry."
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Cut to close-up insert of Davey as a conciliatory
look sweeps over his face, head gesture will be eyes downcast with head
tilting forward. |
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FRAME 10
"Boys,
why don't you give me the Mountain Dew. " |
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CUT to three-shot as the boys surrender the prize
sharing expressions of mutual resignation, |
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FRAME 11
"Gulp!
GULP!"
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And Dad chuging down the DEW . . . |
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FRAME 12
"AHHHH!" |
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. . .teaches the boys . . .(Dad then drops hand with
can to reveal shell-shocked boys) |
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FRAME 13
" Now,
let that be a lesson to you." |
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a valuable lesson. (Dad walks out of shot as he delivers
his line.) |
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FRAME 14
TOMMY:
" What just happened here?" |
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CUT to CU insert of Tommy. |
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FRAME 15
DAVEY:
" We got hosed, Tommy. We got hosed." |
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CUT to CU insert of Davey. This shot will begin wide enough
to show empty can in foreground as Davey looks toward Tommy for the line:
"We got hosed, Tommy!", and then a quick push in tighter on Davey's face as
he turns toward the camera for an interlocutory effect for the second: "We
got hosed!" line.
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FRAME 16
"OH,
Davey!"
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CUT to medium shot of Goliath with product half in frame in
foreground.
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